September 1 (UPI) — Kim Kardashian announced Exclusive that she is temporarily concluding down the website for her best-selling KKW Fragrance line at the outset of next month as part of a rebranding initiative.

Their 41-year-old reality star revealed the decision to seducre her Instagram story . The person said the website is likely to shut down May 1 at nighttime “so that we can relaunch fragrance in the future under a brand-new name. ”

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The move is inclined related to Kardashian’s divorce proceedings at rapper Kanye West, for the reason that KKW Fragrance name comprises of her married initials. The former pair, who tied its knot in 2014, have actually four kids together: To the north, 8; Saint, 6; Chi town, 4; and Psalm, 2 .

In addition to the identify change, Kardashian said typically the relaunch will include “a fresh web store where you can purchase from every single beauty categories under one you use site. ”

“Fragrance as many of you are aware is deeply personal in my opinion, ” Kardashian wrote after social media. “I put mine heart and soul into every flask, and I’m so surprisingly proud of every KKW Sweet smell aromatic perfume product and collaboration that we have launched since Crystal Gardenia in 2017.

“Thank you from the bottom connected with my heart for your support and love these recent years. I cannot wait to tells you about the next chapter of my own fragrance journey — I personally promise I won’t be gone to too long. ”

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Kardashian declined to disclose when the relaunch would happen.

Kim Kardashian attends the SeenON. com launch party all over Los Angeles on December to get involved with, 2006. Kardashian later reminisced about a trip she moreover Paris Hilton took to Ibiza in 2006. Photo by Phil cannella McCarten/UPI | License Photo


The one and only kim kardashian to shut down KKW Perfume amid name change
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